Job Description

Product & Pricing Marketing Manager

Versa Products Co., Inc. (VERSA) is a global engineering and manufacturing company specializing in solenoid, pilot, and manually actuated directional control valves and related components for all industrial applications that require real world reliability.

Join VERSA for an exciting growth opportunity where you can play a vital role in shaping our future success as part of the Marketing team. As a company, we thrive in a collaborative setting where team dynamics produce the best solutions. We value curious, problem-solving, self-starters, always looking for the solution that will best meet the needs of our customers. We value integrity and a culture built over a 75-year history and are committed to continuous improvement and exemplary customer service. As a prospective member of our team, we look forward to hearing from you at recruiting@versa-valves.com.

Position Overview

We are seeking a dynamic and results-oriented Product & Pricing Marketing Manager with a proven background in a manufacturing organization. This hands-on role focuses on driving profitability, optimizing product strategies, and maintaining data integrity to support business growth and enhance customer satisfaction.

Key Responsibilities

Pricing Management

• Develop, implement, and maintain product pricing, ensuring competitive positioning and profitability.
• Design and manage pricing models, optimize cost structures, and execute price adjustments across the product portfolio.
• Conduct competitor benchmarking and profitability analysis to optimize product margins.
• Ensure accurate and up-to-date pricing data within internal systems and provide prompt support for pricing-related inquiries.

Product Lifecycle Management

• Oversee the entire product lifecycle, from ideation to end-of-life, aligning with company objectives and market needs.
• Collaborate with cross-functional teams (sales, engineering, and marketing) to define product value propositions, features, and continuous improvements.
• Analyze market trends, customer feedback, and competitive data to drive product innovation and updates.

New Product Development

• Support new product development initiatives by working closely with sales, engineering, and operations to translate customer feedback and market needs into clear product requirements and design inputs.
• Collaborate with the sales team to gather and analyze voice-of-customer (VOC) insights, helping to identify product gaps, prioritize feature enhancements, and validate new product opportunities.
• Act as project manager for product development activities by driving the stage-gate process, coordinating timelines, documentation, and cross-functional communication to ensure successful product development and launch.

Technical Marketing & Sales Support

• Develop technical sales collateral, including presentations, white papers, and training materials, to support business development efforts.
• Partner with the marketing team to craft go-to-market strategies for product launches, emphasizing unique benefits and competitive differentiation.

Data Management & Insights

• Maintain the integrity and accuracy of product and pricing data across systems.
• Utilize analytics to derive actionable insights and support strategic decision-making.
• Monitor key performance indicators (KPIs) to evaluate product success and pricing effectiveness.

Minimum Requirements

• Bachelor’s degree in Mechanical or Electrical Engineering, Marketing, or a related technical field (preferred).
• Three plus years’ proven experience in pricing management and strategy for manufactured products.
• Familiarity with pneumatic systems, valve automation, and fluid-power is a plus.
• Exceptional technical writing and communication skills.
• Advanced Excel skills and familiarity with ERP systems (e.g., Epicor Kinetic).
• Strong business acumen with a data-driven approach to decision-making.

There is a reason many people join VERSA and stay for decades! For over 75 years, we have remained a family-oriented organization with opportunities for growth.

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