Job Description

Salary Range: $100,000 - $180,000

Job Responsibilities:

A. Marketing Strategy & Brand Leadership

• Define and own AL Homes’ brand strategy, positioning, messaging, and value narrative across all touchpoints.
• Develop the annual marketing plan to drive homeowner and investor demand; align tightly with sales leadership on revenue targets and pipeline needs.
• Oversee GTM campaigns across paid, organic, field, and community channels.
• Ensure AL Homes is recognized as the trusted, design-forward option in the Bay Area builder ecosystem.

B. Demand Generation & Campaign Execution

• Lead multi-channel campaigns across EDDM/direct mail, paid social, paid search, email marketing, SMS, sponsorships, and referral programs.
• Build targeted neighborhood and city-level campaigns focused on ADU adoption, zoning opportunities, and homeowner education.
• Produce high-impact marketing assets — flyers, brochures, yard signage, lookbooks, presentations, video content, model home material, and event displays.
• Partner with the design/creative team to maintain brand consistency and elevate storytelling.

C. Events & Community Engagement

• Own the strategy, planning, and execution of open houses, broker tours, community events, showcases, and partner mixers.
• Lead all logistics: venue selection, vendor coordination, catering, A/V, signage, permits, staffing, and run of show.
• Build relationships with city councils, planning departments, policy groups, community associations, and local organizations to increase brand visibility.
• Track event performance, lead capture, and ROI; ensure seamless lead routing into Salesforce/LeftMain.

D. Marketing Operations & Infrastructure

• Own Salesforce/LeftMain marketing workflows, UTM frameworks, GA4 tracking, and attribution systems.
• Implement scalable processes for campaign setup, lead routing, scoring, segmentation, and nurture sequences.
• Manage creative vendors, media partners, printing vendors, event suppliers, and contractors.
• Ensure a unified and consistent brand experience across web, social, email, events, and sales collateral.

E. Analytics, Reporting & Optimization

• Build and manage executive dashboards showing pipeline contribution, MQL → SQL → Contract performance, CPL, CAC, and attribution models.
• Analyze campaign performance and market signals; provide insights that shape product, pricing, and go-to-market strategy.
• Present regular performance updates to leadership with clear recommendations for optimization.

Job Requirements:

• 15+ years of experience in builder, residential construction, or real estate development marketing & sales leadership.
• With Real Estate Building Industry experience
• Real estate license required
• Proven ability to scale sales teams, deliver consistent contract volume, and grow market share.
• Demonstrated expertise in go-to-market strategy for builders, ADUs, community development, or new construction.
• Experience leading demand-gen engines across direct mail, events, paid media, and community partnerships.
• Strong command of CRM and analytics tools (Salesforce, LeftMain, GA4).
• Exceptional communication, negotiation, and leadership skills with a data-driven, results-first mindset.
• Comfortable with occasional evening or weekend work during events and open houses.

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