Job Description

Area Director of Sales and Marketing (Full Service & Select Service, 3 properties Total)

Location: Indianapolis, IN

Salary: $145K - $165K Total Compensation Package Potential + Relocation Assistance

Job Summary

We are seeking a dynamic and results-driven Director of Sales and Marketing to lead the sales and marketing efforts for our portfolio of full-service and select-service hotel properties. The ideal candidate will be responsible for developing and executing comprehensive sales strategies, spearheading innovative marketing campaigns, and leading a high-performing team to achieve and exceed revenue goals. This strategic leadership role requires a professional with a proven track record in hotel sales, a deep understanding of market dynamics, and a commitment to driving brand visibility and profitability.

Key Responsibilities

• Develop and implement strategic sales and marketing plans to achieve property revenue targets, including room nights, ADR, and RevPAR for both transient and group segments.
• Lead, mentor, and manage the hotel sales and marketing teams, fostering a culture of high performance, accountability, and professional growth.
• Direct and oversee all sales activities, including direct sales, B2B account management, and client relationship development.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities and adjust strategies accordingly.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI on all campaigns and initiatives.
• Oversee the creation and execution of digital marketing strategies, including social media, email marketing, SEO/SEM, and online travel agency (OTA) partnerships.
• Build and maintain strong relationships with key corporate clients, meeting planners, community stakeholders, and industry partners.
• Prepare and present regular reports on sales performance, market intelligence, and forecasts to senior management.
• Collaborate with hotel operations and revenue management teams to ensure a seamless guest experience and aligned pricing strategies.
• Represent the hotels at industry trade shows, client events, and community functions to enhance brand presence and network for new business.

Qualifications and Experience

• Must have experience working with Marriott brands and systems. A comprehensive understanding of Marriott's sales processes, brand standards, and reporting tools (e.g., CI/TY, MarRFP) is mandatory.
• Minimum of 5-7 years of progressive sales leadership experience in the hospitality industry, with a demonstrated history of success in a Director role.
• Proven experience managing sales for both full-service and select-service properties.
• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field.
• A strong record of accomplishment in developing and executing sales strategies that have consistently met or exceeded revenue goals.

Required Skills

• Exceptional leadership and team management abilities, with experience coaching and developing sales professionals.
• Strong financial acumen with experience in budgeting, forecasting, and revenue management.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in CRM software, hotel property management systems (PMS), and Microsoft Office Suite.
• Strategic thinker with superior analytical and problem-solving capabilities.
• Ability to thrive in a fast-paced, competitive market environment.
• Demonstrated ability to cultivate and maintain long-term client relationships.

If interested, please send your resume to jay@geckohospitality.com

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