Job Description

About the Role

Bratz is an iconic global brand with a fiercely loyal fanbase and now we’re expanding into beauty. We’re looking for a Head of Marketing to lead this charge.

This role is a mix of brand builder, growth driver, and cultural connector. You’ll sit at the table with MGA leadership as the marketing decision-maker, and you’ll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.

What You’ll Do

• Define Bratz Beauty’s brand strategy, voice, and positioning in the market
• Lead integrated 360° campaigns across digital, retail, social, PR, and experiential
• Build smart partnerships and collaborations that give the brand cultural relevance
• Oversee social, influencer, and content strategies with a bias toward virality
• Manage launch calendars and deliver go-to-market excellence
• Own paid, earned, and owned media — making sure Bratz Beauty dominates the conversation
• Partner with Product, E-Com, and Ops to hit sales and market share goals
• Manage budgets with a balance of brand building and performance ROI

Who You Are

• 8–10+ years in marketing, ideally in beauty, fashion, or consumer lifestyle
• Proven track record of high-impact, integrated campaigns that got people talking
• Deep expertise in digital-first marketing (social, influencer, e-commerce)
• Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches
• Strong network across media, creators, and cultural partners
• Confident leading teams and agency partners
• Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment

What Success Looks Like in Year One

• Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand
• Drive major media and influencer buzz with Gen Z and culture-defining communities
• Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail

Why Bratz Beauty?

This is a rare chance to take a beloved global brand and reinvent it for beauty. You’ll have the backing of MGA’s resources but the freedom and energy of a startup. If you’ve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.

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