Job Description

Opera Beds is an established, fast-growing, family-owned business specializing in hospital beds and mattresses for home care - working D2C with caregivers, family members and end users. Headquartered in the UK and recently expanding into the USA, we are seeking a commercially focused and customer-driven General Manager to establish and lead our USA internal sales and service operation . This key role will oversee the setup of a new base in central Florida - including offices and showroom - and the expansion of a high-performing team of sales advisors (on-site and/or remote).

The successful candidate will bring strong sales and service leadership , with a proven ability to improve lead-to-sale conversion rates through effective processes, team motivation, and customer engagement. They will also act as the main point of contact for 3PL logistics partners , product support , and local marketing activities .

Key Responsibilities

• Establish and manage the Florida base, including office and showroom setup.
• Recruit, coach, and lead an internal sales and service team focused on delivering exceptional customer experiences and conversion performance.
• Develop and implement sales processes and performance frameworks to maximize lead conversion and customer satisfaction.
• Serve as the primary contact for 3PL logistics partners and coordinate product support operations.
• Manage day-to-day operations, reporting, and alignment with global business objectives.
• Support traditional marketing activities , including showroom events, trade expos, and direct mail campaigns.

Ideal Candidate

• Proven experience in internal sales and customer service management — essential.
• Demonstrated success in improving conversion rates and building motivated sales teams.
• Strong leadership, communication, and organizational skills.
• Experience coordinating 3PL logistics and product support — desirable.
• Familiarity with traditional marketing methods such as events, expos, and direct mail — desirable.
• Entrepreneurial mindset with a hands-on approach to establishing and growing new operations.

Role Specifics

• Full-time office based in The Villages area of Florida
• Salary: $100,000
• Working hours: 8am to 5pm
• Reports to UK-based director

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